Exclusive: Former Meta And Slack Engineers Raise $15M For New Startup Centralize To Build A ‘Deal GPS’ For Enterprise Sales
Enterprise sales teams often struggle to maintain visibility when key decision-makers depart or shift roles. Rachit Kataria experienced this firsthand while working as a product lead, where a multi-hundred-thousand-dollar account neared failure because his team remained unaware of a new decision-maker. This gap in relationship management inspired him to co-found Centralize alongside William Wang.
Centralize functions as a deal GPS for revenue teams. By using AI to analyze emails, calendar events, and call recordings, the platform constructs live, visual org charts of target companies. These maps help sales teams identify stakeholders, track engagement, and locate warm entry points through mutual connections. The goal is to move beyond static data records toward a dynamic map of human relationships within a buying committee.
Today, the San Francisco-based startup announced a 15 million dollar Series A funding round led by New Enterprise Associates. Other participants include Salesforce Ventures, Y Combinator, and notable angel investors such as Stewart Butterfield. This latest injection of capital brings the company’s total funding to 19 million dollars since its inception in 2023.
The startup’s growth remains rapid, with reported revenue expanding eightfold over the past year. Their client list already includes high-growth technology companies like CoreWeave, Brex, and Webflow. To encourage further adoption, the company is launching a free, single-player tier today that allows individual account executives to build real-time maps and share them across their organizations.
Industry experts note that buying committees in large enterprises have nearly doubled in size over the last ten years. As a result, the existing revenue tech stack often fails to provide the necessary visibility for complex deals. Centralize intends to fill this gap by providing a multiplayer surface that keeps everyone aligned on the status of high-stakes accounts.