Meghan Markle is expanding her lifestyle brand, As Ever, with the launch of a new sparkling wine. The product arrives this Thursday through the company website. This release marks the latest business move for the Duchess following her relocation to the United Kingdom with Prince Harry, Prince Archie, and Princess Lilibet.
Brand Expansion and Product Details
The brand described the sparkling wine as a new chapter to celebrate. As Ever is producing the wine using the traditional Méthode Champenoise. The grapes are sourced from Napa Valley. According to the company, the drink is for gathering and toasting life’s moments.
This release follows a series of product drops from the company. Markle started As Ever in April 2025. The initial lineup included raspberry jam, herbal teas, wildflower honey, and cookie mix. The company previously released a 2023 Napa Valley Rosé in July 2025 which sold out in under an hour. Additional offerings have included a 2024 Marlborough Sauvignon Blanc and a 2021 Vintage Napa Valley Brut.
Business Strategy and Industry Context
The As Ever brand has navigated several shifts in its business model since its inception. It briefly partnered with Netflix for a lifestyle series titled With Love, Meghan. That project ended after two seasons. Netflix subsequently moved away from the brand. An industry source stated that the partnership did not make sense to continue. Representatives for the Duchess insisted the brand is prepared to stand on its own following rapid growth.
This business pivot occurs as the family settles back into life in England. They arrived in the United Kingdom last Wednesday after flying privately from California. The transit to Birmingham Airport reportedly cost the couple $12,000 per hour. They intend to stay in the region for an extended period.
Future Plans and Local Integration
Prince Harry and Meghan Markle plan to continue their business enterprises while living in a non-royal residence. The couple is currently searching for a home in the Cotswolds. This location puts them in closer proximity to King Charles III and his estate at Highgrove House. The move aims to allow their children to build closer ties with the rest of the royal family.
Educational arrangements are already in place for the children. Prince Archie and Princess Lilibet are enrolled in a private prep school with annual tuition costs of $35,000. These logistical steps suggest a long-term commitment to their new living situation. Observers are watching to see if the brand can maintain its growth in the competitive beverage sector after its transition away from major streaming partnerships.