BTS Breaks Record With Music Video Release of “NORMAL” on Spotify

BTS has set another milestone. The global group just debuted the music video for their track Normal on Spotify, and it is currently the most-streamed K-Pop music video in a single day on the platform. The video follows the group through a late-night party and the subsequent morning, offering a look at their lives outside the public spotlight.

This release stems from Arirang, the group's fifth studio album, which reached its own milestone in March by becoming the most-streamed K-Pop album in Spotify history. The track joins an extensive list of BTS hits that have found their way onto millions of listener-curated playlists across the globe.

Spotify continues to integrate video content into its platform, currently testing the feature in specific markets for Premium subscribers. The rollout allows fans to watch music videos alongside their streaming experience. Before the release of Normal, other artists like Jelly Roll also tested this feature with exclusive music video debuts.

BTS remains a dominant force in music, with top streaming numbers coming from listeners in the United States, Japan, and Peru. Their work frequently occupies space in the Spotify Billions Club, a catalog of tracks that have achieved massive reach worldwide. This latest video performance marks a continuation of the Arirang era, which has been supported by various in-app fan experiences.