The Recording Academy faces scrutiny after removing performance footage of BTS from its official website. This action follows the group’s public announcement that they will not submit music for the 69th Grammy Awards. Fans noted that live clips of the group’s 2021 and 2022 performances are no longer available on the organization's platform.
The band confirmed their decision on July 29, stating they want music to be appreciated without regional or linguistic divisions. Industry observers view the move as a direct protest against the new Best Asian Pop Music Performance category. This specific award requires songs to feature an Asian language, a rule that critics argue limits the reach of Asian acts and forces them away from major categories like Song of the Year.
Prominent figures in the Korean entertainment sector have backed the band’s choice. Hyundai Card CEO Ted Chung questioned the logic behind segregating musicians based on language, suggesting that such categories act as an exclusionary tool rather than an honor. He compared the situation to the treatment of Latin artists, noting that music should not be restricted by these types of boundaries.
Recording Academy CEO Harvey Mason Jr. addressed the controversy by expressing respect for the group's choice while defending the intent of the new category. He stated the category exists to increase recognition for Asian creators. However, industry insiders worry that such distinctions might isolate international artists from broad, mainstream success within the U.S. music industry.
While the Recording Academy remains silent on the specific reasons for removing the video clips, fans have begun archiving the footage across other social channels. The move highlights the tension between major award institutions and artists who seek equal status regardless of their origin or the language of their lyrics.