BTS Invite Fans to Look Beyond the Spotlight in ‘Normal’ Video

BTS released the music video for Normal, the ninth track from their latest album Arirang. The video is currently available on Spotify in select beta markets for a 48 hour window before it expands to other platforms.

The visual approach captures the members in the immediate aftermath of a celebration. It tracks the group from night festivities into the quiet hours of the following morning, offering a subdued look at their daily lives behind the scenes.

This release closes the loop on a recent marketing campaign that featured full-page newspaper ads in the New York Post and the San Francisco Chronicle. These advertisements displayed an image of the seven members standing in front of a row of toilets with their backs to the camera, accompanied by a headline that questioned whether their recent gathering was normal. The phrase served as a direct nod to the track title.

BTS maintains a packed schedule as they continue their Arirang world tour. The group is slated to headline the halftime show at the 2026 FIFA World Cup final alongside Shakira, Madonna, and Justin Bieber.