Renewal of the Packers Radio Partnership
IHeartMedia Milwaukee and the Green Bay Packers have confirmed a multi-year deal to continue their broadcasting partnership. This agreement keeps 95.7 Big FM, known as WRIT-FM, as the primary flagship station for the Packers Radio Network. The station serves as the central hub for the team's game day audio coverage throughout the NFL season.
This partnership ensures that listeners across the region maintain access to a consistent broadcast schedule. Fans will continue to hear the familiar voices of Wayne Larrivee and Larry McCarren during game play-by-play. The duo is starting their 28th consecutive season working together in the booth, marking one of the longest-running pairings in league history.
Broadcast Scope and Content Distribution
The coverage extends beyond just the games. The station will carry official team programs such as Packers Preview. Postgame content includes Packers Playback and the Packers OT Postgame show. These programs aim to provide listeners with detailed analysis and reaction following the final whistle of each match.
Distribution is not limited to a single frequency. The network syndicates this content across 54 affiliate stations spanning six states. In Milwaukee, the programming also hits the airwaves on Fox Sports 920 WOKY-AM. Regional listeners in Madison can tune into classic rock station WIBA-FM at 101.5 or the news and talk format on WIBA-AM at 1310. The network also reaches the Eau Claire market through the CHR station Z100 WBIZ.
Business and Strategic Objectives
Craig Benzel, who serves as the Packers Chief Sales and Business Development Officer, described the renewal as a way to maintain reach. By using the iHeartMedia platform, the team connects with fans both within Wisconsin and across their wider affiliate network. The goal is to provide a reliable audio home for the team's massive fanbase regardless of their physical location on Sundays.
Tim Feagan, the Regional President for iHeartMedia in markets including Milwaukee and Madison, pointed to the cultural importance of the team in the region. He stated that the station is committed to offering listeners a consistent presence from the kickoff to the final play. This long-term commitment signals stability for both the media company and the football franchise as they prepare for another season of competition.
The relationship between the team and the broadcaster reflects a broader trend of sports franchises prioritizing legacy radio partnerships to reach localized audiences. While digital streaming grows, the reach of traditional terrestrial radio remains a pillar for professional sports broadcasts. Both organizations appear focused on protecting this established connection for the immediate future of the franchise.