Netflix fans now have a new way to engage with the world of the 2025 animated film KPop Demon Hunters. American manufacturer Horizon Group USA has released a line of officially licensed Slimygloop Gelli Gels featuring key characters and symbols from the movie. These palm-sized toys aim to offer a tactile experience for audiences who enjoy the visual style of the film. Each gel pack stands at approximately 3.5 inches tall in its standard form. They are filled with a glittery, lava-style substance that allows for squeezing, stretching, and twisting before the material returns to its initial shape.
Available Characters and Design Details
The current product lineup includes three specific designs that represent iconic elements from the screen production. The Derpy model takes inspiration from the film’s blue tiger character, featuring a glitter-heavy blue hue. The HUNTR/X design highlights the four-sided logo associated with the movie’s demon-hunting girl group. It showcases a distinctive pink aesthetic representing the members Rumi, Mira, and Zoey. The final option in the release is the Saja Boys Gelli Gel. This version sports a bright pink look featuring the group’s signature lion-inspired emblem, a direct reference to the Korean word for lion.
Collectors can purchase these items through various online platforms, with Amazon serving as a primary outlet for global distribution. Each of the three designs is priced at approximately 8.99 USD, though total costs fluctuate based on shipping fees and regional tax requirements. Since the product launch in early September 2026, certain units have shown high demand levels. This often leads to varied stock levels across different geographic markets. Retailers note that the small size makes these toys suitable as desk accessories or portable items for younger fans.
Broader Market and Industry Context
The move to release these Gelli Gels reflects a broader trend of cross-merchandising for successful streaming titles. Horizon Group USA has aligned this product with the wider promotional cycle of KPop Demon Hunters, which also includes lines of action figures and hair accessories. By expanding into tactile sensory toys, the licensing team targets both film viewers and those interested in the trending collectible market for squishy gel toys. Historical data for similar entertainment franchises indicates that low-price, impulse-buy items often sustain brand awareness during the long gaps between film sequels.
Looking toward the future, the franchise aims to maintain momentum through the proposed 2029 sequel window. Licensing partners continue to test new form factors to keep the intellectual property relevant to fans. Consumers should watch for additional character releases as the film’s narrative continues to gain traction on global streaming charts. While these specific gel packs provide a simple point of entry, they represent a wider push by Netflix to cement the characters in the everyday lives of viewers.