Merchandise Expansion for KPop Demon Hunters
The 2025 animated film KPop Demon Hunters continues to build its commercial reach through a new line of officially licensed Slimygloop Gelli Gels. This collaboration between Netflix and the American manufacturer Horizon Group USA places key film characters into palm-sized, squishy toys. The move marks another step in the film's broader merchandising strategy, which includes collectible dolls and trading cards released in recent weeks.
Each Gelli Gel pack features a glitter-filled, lava-style substance intended for tactile play. The toys measure approximately 3.5 inches in their original form. They are designed to be squeezed, pulled, and twisted by users before returning to their initial shape. These items provide fans a physical way to engage with the film's aesthetic outside of the streaming experience.
Available Characters and Product Design
The current collection highlights three distinct designs inspired by the film's primary groups and mascots. The first is Derpy, modeled after the blue tiger character from the movie. The second design, HUNTR/X, reflects the girl group's logo through a pink gel pack shaped into a four-sided symbol. Finally, the Saja Boys design features a lion-inspired logo in a matching pink colorway. The name Saja refers to the Korean word for lion, grounding the design in the group's fictional identity.
These products are sold individually, with retailers listing each design at a price point of 8.99 USD, or approximately 36.23 MYR. Shoppers should note that while the products are listed on major platforms like Amazon, exact availability depends heavily on the buyer's region. Stock levels have been reported to fluctuate as certain designs sell out faster than others.
Industry Context and Next Steps
The release of these Gelli Gels follows a clear pattern of product rollouts designed to maintain visibility for the 2025 title. Companies often use such small, inexpensive collectibles to drive casual engagement among young demographics. The inclusion of trading cards and high-end dolls alongside these gel toys suggests a tiered merchandise strategy meant to cater to both budget-conscious collectors and devoted fans.
Interested buyers can find the items through standard e-commerce channels. As the film maintains its presence on streaming services, the variety of available products likely will grow. Industry observers should watch for additional licensing partnerships as the brand seeks to capture market share among young audiences throughout the remainder of the year.