MARC Radio Group is expanding its presence across the Florida coast. The company secured a $2.073 million deal to acquire three FM stations from Cumulus Media. This purchase adds to their existing cluster in the Melbourne-Titusville-Cocoa market and the Fort Pierce-Stuart-Vero Beach area.
The Assets Included in the Sale
The transaction covers three specific signals. MARC picks up CHR format station WAOA, branded as A-1-A 107.1, and country station WHKR, known as 102.7 The HitKicker. Both operate within the Melbourne-Titusville-Cocoa region. The deal also includes classic rock station WROK, or 95.9 The Rocket, serving the Fort Pierce-Stuart-Vero Beach market.
MARC Radio Group will oversee operations immediately through a local marketing agreement while the parties wait for federal regulators to sign off on the transition. This move effectively ends the presence of Cumulus Media in both of these specific coastal radio markets.
Strategic Growth and Regional Coverage
MARC currently manages a portfolio of 22 radio stations. The group grew rapidly earlier this year with the acquisition of nine stations along the Atlantic I-95 corridor and the Lakeland-Winter Haven area. This latest purchase indicates a focus on controlling regional blocks of airtime to increase advertising reach.
Chief Operating Officer Scott Miller stated that the company aims to cover a large portion of the central Florida peninsula. He noted that the firm applies a consistent growth formula to each new station it brings into the fold. The goal is to provide meaningful programming that keeps listeners engaged while keeping the business profitable.
Industry Context and Wider Shifts
This sale is part of a larger trend of station turnover among major media companies. Cumulus recently finalized a $2.45 million sale of stations in Huntsville, Alabama, and Florence, South Carolina, to the Radio Training Network. That exit included the transfer of a classic hip-hop translator in Atlanta.
Similarly, Family Life Ministries closed a $2.25 million deal with Cumulus for stations in Pennsylvania and Ohio. These deals reflect a broader reshuffling of assets as companies shed smaller market clusters to focus on larger metropolitan centers. Analysts continue to watch how these regional groups integrate new signals into their existing lineups. For MARC, the task now involves upgrading the technical and programming tools at these three new stations to build their audience shares.