The NHRA is approaching a significant shift in its media rights coverage for the 2027 season. Current reports indicate that the sanctioning body is in advanced negotiations to restructure its broadcast landscape. If finalized, this deal marks the first major change to the domestic television package since Fox Sports began its partnership with the organization a decade ago.
The emerging framework for this agreement suggests a split in coverage. Fox Sports is expected to retain a portion of the schedule, while The CW is poised to join as a new broadcast partner for the remainder of the events. This move aligns with The CW's recent strategy to expand its portfolio of live sports programming.
FloSports is also part of these ongoing discussions and is expected to secure expanded digital rights under the new arrangement. While the financial details and specific terms remain private, the NHRA has implemented board guidelines to manage potential conflicts of interest, specifically concerning the ownership ties between The CW and members of the NHRA Board of Directors.
Television viewership numbers for the current season show positive momentum, with Fox Sports reporting a 17 percent increase in average viewers compared to the same period in 2025. Both the NHRA and the participating media companies have declined to comment on the talks, though industry reports suggest a formal announcement is expected within the coming weeks.