The Victorian Gambling and Casino Control Commission has unveiled Strategy 2029, a three-year action plan designed to address gambling harms across the state. This initiative marks a pivot toward tech-focused regulation in response to the rapid rise of online gaming accessibility and digital marketing tactics.
CEO Suzy Neilan stated that the commission will prioritize the use of data and advanced intelligence to identify risks earlier. By modernizing existing systems and refining AI models, the regulator intends to keep pace with complex industry developments. The first year of this plan centers on establishing clear success measures while aligning with broader Australian government reforms targeting broadcast windows and gambling inducements.
Following the first year, the focus shifts toward deeper engagement with industry stakeholders. The final phase of the strategy aims to provide concrete evidence of how oversight has shifted toward proactive protection. The regulator is working to translate core values like integrity and fairness into enforceable policy standards for all operators.
This move arrives in tandem with federal legislative efforts to restrict gambling advertisements and create a national opt-out register for consumers. By synchronizing its efforts with national obligations, the commission seeks to hold operators accountable to legal standards that curb the reach of online gambling.