Alpha Lion is shifting its branding strategy. The company is now centering its identity around its flagship Superhuman line, a move similar to industry peers like Cellucor and Jacked Factory. The centerpiece of this brand refresh is the release of Superhuman Original, which replaces the previous Superhuman Pre product.
Changes to the formula are specific and measured. In the performance category, the brand has swapped out S7 for a full gram of agmatine sulfate. The dosages for core performance ingredients remain consistent with previous standards, providing 3.2g of beta-alanine and 2.5g of betaine anhydrous per full serving. Pure citrulline stays at 4g, keeping the pump profile familiar for long-term users of the product.
The energy and focus blend receives the most attention in this update. While tyrosine remains at 1.5g, the SXT Energy System is removed in favor of a combination of 1g of taurine, 0.5g of VitaCholine, and 10mg of vincamine. Caffeine intake remains unchanged at 325mg, sourced from a mix of classic caffeine anhydrous and slow-release zumXR to manage the delivery profile.
This update is part of a larger, cohesive direction for the brand. The packaging and visual identity reflect this new focus, aiming to unify the product family under a single, recognizable name. Superhuman Original is currently available for purchase through the company website and GNC locations for $39.99 per 21-serving tub.