For the Place family in Canisteo, New York, showing dairy cows at regional fairs is about much more than collecting ribbons. It is a strategic way to build and promote the herd's genetics. At the recent Wayne County Fair in Palmyra, the family showcased their animals and walked away with honors including senior champion Ayrshire, junior champion Ayrshire, and grand champion Brown Swiss.
Success in the show ring often draws interest from other producers. Maggie and Jamie Place, who run Lincoln Acres, see these events as a key venue for meeting potential buyers and connecting with other farmers who hold genetics they want to introduce to their own lines. By participating in shows like the upcoming All-American Dairy Show in Harrisburg, the family gains exposure and builds industry reputation.
The farm itself has a history of adaptation. Founded by Maggie’s grandfather and purchased by the couple in 2008, the operation shifted its model after finding that robotic milking systems were not profitable for a smaller herd. They moved toward raising 75 Angus beef cattle while maintaining select show cattle and young stock. They also manage their own land to produce hay and grain for feed.
For the Place family, the labor is a shared effort. Maggie and Jamie teach their children and nephews the skills needed to succeed in breeding and presentation. Beyond the business benefits, the fair provides a social environment where they can reconnect with friends. The community spirit remains a significant draw, as farmers often assist one another in barn preparations, creating a sense of camaraderie that makes the lifestyle rewarding.