Plant Sciences Genetics recently introduced a year-round premium blackberry platform centered on its new BK 6-13 variety. This initiative aims to solve common supply chain hurdles by offering growers high yields and zero chill hours. For retailers, the program focuses on reducing rejections and limiting shrink, while consumers benefit from a consistent flavor profile and extended shelf life.
The BK 6-13 variety serves as the foundation for the Rejoice blackberry platform. Its genetics target a specific issue in the industry known as reversion, where the appearance of the fruit degrades postharvest. By combining these specific genetics with optimized harvest intervals, the company maintains quality standards across the entire supply chain.
Beyond the hardware of the fruit, the company provides its licensees with agronomic support, testing, and marketing collaboration. This approach is intended to provide a stable supply of high-quality produce regardless of the season. The company reports positive feedback from early trials and consumer taste evaluations.
Looking ahead, the platform will expand further. Plans are in place for three additional releases that will build on the traits established by BK 6-13. These future varieties will include characteristics like thornlessness and varied production cycles to ensure the Rejoice brand delivers a reliable product for its members and customers throughout the year.