Despite a $156 million contract, Knicks star Jalen Brunson calls his parents for financial advice
New York Knicks star Jalen Brunson has a $156 million contract, but he still turns to his parents for financial guidance before making major purchases. Despite earning millions as a top NBA athlete, Brunson says he is not above seeking a second opinion to ensure he makes sound decisions for his future and his family.
Brunson explains that he performs these checks to maintain his long-term security. His father, a former NBA player, and his mother, a seasoned CFO, provide the perspective he needs. This grounded approach helps him manage a diverse portfolio that includes podcast ventures, restaurant equity, and various high-profile endorsements.
His mindset extends to his professional career as well. Recently, Brunson signed a contract extension that was technically worth $100 million less than he could have obtained. He accepted the lower value to give the Knicks more room to build a competitive roster, which ultimately helped the team secure a championship title.
Looking forward, Brunson is moving beyond simple brand deals. He is focusing on equity investments and long-term business opportunities to prepare for life after basketball. He also works with JPMorgan Chase’s Athlete Council to help younger players manage their own wealth during their careers.

