FIFA's Infantino sets deadline for $20M offer to members in Kushner-backed World Cup investor plan
FIFA President Gianni Infantino has issued an ultimatum to the 211 member federations regarding a controversial financial plan. Member organizations have until September 19 to decide on a one-off 20 million dollar offer as part of a proposal to sell stakes in a subsidiary responsible for World Cup operations. This 20 billion dollar project seeks to create a new commercial arm 20 percent owned by private investors.
The initiative is backed by Thrive Capital, an investment firm founded by Joshua Kushner. This move has triggered immediate pushback from international soccer bodies, most notably UEFA. European soccer leaders characterized the proposal as an attempt by FIFA to sell assets that do not belong to them. UEFA is preparing to convene emergency meetings to coordinate a response among its 55 member nations.
Infantino maintains that the project represents a unique funding opportunity for members. In his letter to the federations, he framed the initiative as a necessary evolution to ensure financial stability for the organization. Under the current proposal, the 20 million dollar payment is tied to the commercial cycle of the 2030 World Cup. If a member rejects the deal, they receive 10 million dollars instead.
Critics point to a lack of due process in the development of this subsidiary. Continental governing bodies for Asia and North America joined European counterparts in expressing concern over the lack of consultation. Several stakeholders learned of the plan through media reporting rather than direct communication. The potential for further commercialization of the World Cup remains a major point of contention for fans and national leagues.
British politicians have also joined the chorus of disapproval. Prime Minister Andy Burnham stated that football belongs to the fans, not private investors. This response echoes historical pushback against similar projects that threatened the structure of international soccer. The situation remains in flux as member nations evaluate the financial incentives against the long-term governance risks.