Google is expanding its hardware ecosystem with the upcoming launch of the Pixel Tag. Set to debut at the Made by Google event in New York on August 12, this Bluetooth tracker is designed to compete directly with existing market leaders like the Apple AirTag and Samsung Galaxy SmartTag 2.
Leaked images reveal a distinct pill-shaped design, moving away from the circular aesthetic common to most trackers. The device features an integrated speaker for audible location alerts and will be available in a neutral tone Google describes as Light Fog. Because the device lacks a dedicated hole for attachments, owners will require a specific case to secure it to items like keys or luggage.
Functionality centers on Google’s Find Hub network, which allows users to crowdsource the location of their lost devices. The tracker includes built-in anti-stalking features to detect unwanted monitoring and protect user privacy. These safety tools align with industry standards for current Bluetooth tracking technology.
Market reports suggest a price point of approximately 35 euros, with US expectations hovering near 29 dollars. This positions the device in direct pricing competition with Apple’s offerings. The tracker joins a busy stage at the New York event, which also includes the unveiling of the Pixel 11 series and the Pixel Watch 5.
As Google integrates these new hardware components, the focus remains on deeper Gemini connectivity across the mobile portfolio. Further details regarding battery life and Ultra Wideband capabilities are expected once the official announcement happens next week.