Data brokers in the United States operate under a system that permits them to buy and sell personal information without explicit consent. While many users believe their digital footprint is secure, third-party companies often collect data through seemingly harmless terms of service agreements. This information includes location history and detailed personal profiles that are later sold to marketing firms or scammers.

Protecting your privacy is difficult because removing this data requires contacting hundreds of individual companies. Each entity often complicates the opt-out process to discourage individuals from asserting their rights. Furthermore, family members must handle these requests separately, which adds a significant administrative burden to a task that already requires regular maintenance.

Incogni automates this process by contacting data brokers on behalf of you and your family. Once you configure the service, it manages removal requests and repeats the process at intervals to ensure your data does not return to these databases. The goal is a reduction in unsolicited spam and a decrease in the risk of being targeted by impersonation scams.

Readers currently have access to a 55% discount on annual plans for Incogni. The service covers family and friend accounts, providing a way to secure multiple people at once. It also includes a 30-day money-back guarantee, allowing users to trial the service before making a full commitment.