'Don't Make Me Think' Author Steve Krug Says Social Media Is Terrible

Steve Krug, the author of the influential usability guide Don't Make Me Think, recently shared his views on the state of the modern internet. Despite becoming a foundational figure in web design for his focus on making digital interfaces intuitive, Krug considers current social media platforms to be a negative development for society.

Krug argues that the definition of a frictionless web has been corrupted by profit motives. While his original philosophy advocated for usability to help people complete necessary tasks, he believes modern tech companies use these same design principles to create addictive products. He notes that these platforms are engineered to hold user attention for hours, which he views as a far cry from his intent.

In his view, social media could have served a better purpose, but it has instead moved toward formats that favor virality and algorithms. He suggests that an ideal version of social networking would restrict follower counts to limit the spread of content and remove curated feeds to keep users from being spoon-fed addictive material.

Now 77, Krug remains active in his critique of the industry. He believes that designers should act as user advocates, a role he finds lacking in companies that prioritize engagement over human well-being. As screen time concerns rise, he acknowledges the growing movement of people turning toward simpler tech, viewing their desire for more intentional, friction-filled digital habits as a rational response to current design practices.