Jennifer Bailey, the Apple executive responsible for the launch of Apple Pay, is retiring after a 24-year career at the company. Her departure comes as Apple faces a period of transition, with several high-level executives exiting or shifting roles.
Since 2014, Bailey has served as the vice president of Internet Services for Apple Pay. She oversaw the development of the Apple Wallet and the Apple Card. In a staff memo, Apple Services chief Eddy Cue noted that Bailey was instrumental in shifting how millions of people manage payments. He highlighted her work in building a service that prioritizes security and privacy for users.
Bailey will step down from her position at the end of October. According to reports, she will remain in an advisory capacity during the transition to ensure continuity. Apple plans to announce a successor for her role in the coming weeks.
Her retirement follows a series of changes within Apple leadership. CEO Tim Cook plans to step down in September, and other longtime figures such as general counsel Kate Adams are also departing. Marketing head Phil Schiller and former CFO Luca Maestri have moved into reduced roles.
During her tenure, Apple Pay grew to operate in 89 markets globally, supported by more than 11,000 banks and networks. Recent data shows that usage of the service has doubled since 2024. Bailey consistently focused on the company goal of replacing the physical wallet with digital alternatives, a strategy that remains central to Apple’s current services roadmap.