X Money officially launches in the US with Apple Wallet support after invite-only beta
X has officially moved its financial services platform, X Money, out of its invite-only beta phase and into a full launch across the United States. This service is now available to users with active Premium and Premium+ subscriptions. The platform is designed to consolidate a variety of financial tools into one interface, specifically offering a deposit account, peer-to-peer payment options, and a proprietary Visa debit card.
Integration with Apple Wallet is a core feature of this rollout. Once a user joins, the system automatically issues a virtual X Card that can be added to Apple Pay for immediate use. Users also have the option to order a physical metal card, which allows for customization of the name displayed on the card and the inclusion of their X handle.
Financial incentives are part of the launch strategy for current subscribers. Premium+ users can earn up to 6% APY on their funds, while Premium users can access this same rate after meeting specific direct-deposit requirements. Additionally, the X Card offers 3% cash back on eligible purchases, and new users may qualify for a $15 welcome deposit upon joining.
The underlying banking infrastructure for these accounts is provided by Cross River Bank, which is a Member FDIC institution. This move marks the company's transition into a more active player in the consumer fintech space, directly embedding money management into the social platform experience.