Inside Jayda Cheaves’ Waydamin x Shopify Pop-Up: Turning Influence Into a Business Empire

Jayda Cheaves is proving that influence is a foundation for long-term business success. The entrepreneur recently hosted a three-day pop-up in SoHo to showcase her brands, Waydamin, Jayda Cheaves Beauty, and Girl Wipes. This event provided a space for customers to move from online interactions to in-person retail experiences.

At 28, Cheaves manages multiple companies with a focus on product development and quality. She maintains control over her formulas, including the cruelty-free and vegan lines featured under her beauty brand. Her approach emphasizes direct involvement in the production process, from testing makeup shades to selecting product ingredients.

The pop-up featured digital styling mirrors, photo booths, and exclusive product previews. By partnering with Shopify, Cheaves bridged the gap between a digital audience and a physical storefront. This move reflects a broader trend where creators shift from being the face of a brand to managing the operations of a standalone business entity.

Cheaves stated that she wants to pursue a permanent brick-and-mortar location in the future. Her current path highlights the importance of intentional brand building and financial independence. She encourages others to avoid reliance on external validation and focus on creating assets that stand the test of time.