YesMadam CEO's 90-Second Airport Reunion With Wife Goes Viral: "For Us, This Is Romance"
Aditya Arya, the CEO of YesMadam, recently shared a glimpse into the reality of building a business alongside his spouse, Garima Sharma. In a post that gained significant attention, he described how their marriage now revolves around brief, ninety-second meetings at airport terminals instead of traditional date nights. With one person arriving from a business trip while the other departs for another, these moments at the gate represent their reality as founders.
The couple views this unconventional routine not as a sacrifice, but as a deliberate choice aligned with their shared professional goals. They have been married for nine years and now operate YesMadam as co-founders. They argue that the intensity of building a purpose-driven company requires total commitment, and they treat their limited time together as a principle of their partnership.
Garima Sharma echoed these sentiments in her own response, framing their situation as a joint walk toward a specific dream. She noted that they hope to show their children that their work creates jobs and opportunities for others, which remains their primary motivation. The couple finds meaning in this integration, preferring to view their lifestyle through the lens of shared ambition rather than a lack of balance.
This story triggered a conversation among industry peers about the pressure on founders. Many commenters noted that traditional ideas of work-life balance rarely apply to those who build ventures with their partners. For Arya and Sharma, the chaotic schedule of airport reunions is simply the rhythm of their life together.

