Neutrogena has issued a formal statement regarding the death of actor Hayden Panettiere, following significant public criticism directed at the brand. Panettiere, who served as a brand ambassador for ten years, disclosed in her 2026 memoir and several interviews that the company attempted to terminate her contract. She stated that executives cited a morality clause after she spoke openly about her experiences with postpartum depression.
The company acknowledged the situation in a post, stating that they failed to support the actor during a challenging period of her life. They noted that this behavior does not align with their internal values. Neutrogena now claims they intend to invest in a health partner to improve access to support services for women dealing with postpartum depression.
Public calls for a boycott against the brand surfaced after news of Panettiere’s death broke. While official investigations by the DEA are currently underway, local police have confirmed that there are no signs of foul play or suspicious circumstances surrounding the actor's passing. The brand continues to face scrutiny over its historical treatment of Panettiere’s public health advocacy.