The 2025 animated feature KPop Demon Hunters has arrived in retail aisles, translating its central cast into a line of licensed merchandise. Jazwares is the company behind this release, introducing a series of Squishmallows that recreate the film's lead characters as plush toys. This move brings Rumi, Jinu, Sussie, and Derpy into homes as collectible figures, building on the popularity of the film.
Character Lineup and Design Details
The collection features four core eight-inch plush designs. Rumi is the standout piece, showcasing embroidered mismatched eyes that signify her dual nature. Her right eye is coffee-brown to represent her human side, while the amber left eye marks her demon heritage. She also wears a signature purple braid. Jinu comes with his traditional Korean gat, an accessory pulled directly from his film appearance. Sussie is also available, wearing her own distinctive black gat. Derpy rounds out the group as a magical blue tiger, complete with a striped tail. These items use the signature soft material associated with the Squishmallows brand, keeping the look consistent with previous releases from the company.
Expanding the Collection with BumBumz
The merchandise effort extends beyond standard eight-inch plushes. A four-piece BumBumz set focuses on smaller, 4.5-inch collectibles. This set includes playful interpretations of iconic film elements: a light stick, a white couch, a ramen bowl, and the character Derpy. These smaller items are designed for desk display or travel. The strategy allows fans to own smaller, more portable versions of the film's iconography while maintaining the aesthetic established by the primary character releases.
Pricing and Market Availability
Retailers have begun listing the items online, with Amazon acting as a primary channel for sales. Pricing remains competitive for the plush toy category. Rumi, Jinu, and Derpy retail for approximately USD 15.99 each. Sussie, slightly more compact or simplified in manufacturing, sits at USD 14.99. These prices translate to roughly MYR 60 to MYR 65 in local currency. Fans should note that availability depends on regional stock. As with many licensed properties, secondary market markups remain a risk if the initial supply sells out. The collection is part of a broader push to capitalize on the film's success, sitting alongside other merchandise like trading cards and stylized mugs. Collectors looking to acquire the full set will likely need to monitor inventory levels closely as demand fluctuates with the film's ongoing streaming presence. Future waves of merchandise remain a possibility if sales figures support continued production.