A local chiropractor in St. Louis has reached a global audience through the power of social media. Dr. Holden Stanfill of Stanfill Chiropractic & Rehabilitation now commands a following of over 1.8 million people across TikTok, YouTube, and Instagram. What began as a local practice in Ellisville is now a destination for patients traveling from across the country to seek care.
Dr. Stanfill brings a background in cell and molecular biology to his work. He pursued this field after the loss of his brother to cancer in 2011, which shaped his approach to pain management. He favors a technique that looks at the whole person to address physical issues from the ground up. This method gained traction on TikTok in 2021, and the resulting videos have turned his small practice into a high-demand clinic.
The impact on his business is clear. According to the doctor, roughly 95% of his current patients arrive because of his online presence. People regularly fly in from New York, California, and various spots throughout the Midwest to receive treatment. This shift has changed the nature of his practice, turning a quiet clinic into a central hub for his online community.
While his office is a frequent backdrop for his content, Dr. Stanfill maintains clear boundaries regarding patient privacy. Filming is optional for those who visit. For patients who prefer to remain off-camera, he employs an associate who provides care without the presence of a film crew. This ensures that the clinical environment remains accessible to everyone regardless of their comfort level with social media.