Plant Sciences Genetics has introduced the Rejoice blackberry platform, an industry first that provides year-round production of high-quality fruit. This new primocane variety is designed to eliminate the seasonal gaps that have traditionally challenged blackberry supply chains. By offering a product that maintains consistent flavor and a shelf life of over 13 days, the company aims to move away from the inconsistencies common in the market.
The development of this variety, known as BK 6-13, addresses the needs of growers, marketers, and retailers simultaneously. For growers, the plants require zero chill, meaning they can thrive across various climates and altitudes. The variety also allows for harvesting in the first year, providing more control over production timelines compared to legacy options.
Marketers and retailers benefit from the increased shelf life and visual appeal of the fruit, which is intended to reduce shrink at the store level. The variety is characterized by a low-reversion rate, ensuring that the fruit remains uniform throughout the production cycle. This consistency is intended to help retailers maintain steady inventory levels without the standard seasonal fluctuations.
Scott Adams, the lead breeder at Plant Sciences Genetics, noted that the variety succeeds by balancing the requirements of different stakeholders. The platform provides not only the genetics but also agronomic support and marketing tools for its licensees. The company expects this addition to stabilize the blackberry category.
As Plant Sciences Genetics continues its expansion, the Rejoice platform joins a portfolio that includes established strawberry and raspberry breeding programs. The company is currently showcasing this new variety at the Aneberries International Congress in Guadalajara, Mexico. Organizations looking to integrate this variety into their supply chains can explore licensing options to gain access to these genetic selections.