Lakers Announce Albert as Jersey Patch Partner
The Los Angeles Lakers have announced a new partnership with Albert, a personal financial assistant app. Starting this season, the company will serve as the official jersey patch partner for the team. This branding will appear on the upper left chest of all four official Lakers jersey designs.
Jeanie Buss, Governor of the Los Angeles Lakers, noted that the uniform is a central part of the franchise identity. She stated that the team is proud to display the Albert brand, which connects the organization with a service focused on personal finance management. The partnership aims to bring visibility to these products during live broadcasts and game coverage.
Albert founder and CEO Yinon Ravid expressed that the deal aligns the app with a team known for excellence and a global fan base. The partnership intends to reach fans who want to better manage their money and automate daily financial tasks. Albert serves over 20 million users by providing tools for budgeting, savings, and investment planning.
The sponsorship deal was facilitated by the properties division at Excel Sports Management. Fans can expect to see the patch throughout the upcoming season on the icon, statement, association, and city edition jerseys.