Notre Dame and Ohio State announce lucrative jersey patch sponsorship deals on the same day
College sports are entering a new financial era. On July 28, 2026, both Notre Dame and Ohio State announced major jersey patch sponsorship deals that highlight how schools are generating revenue as the landscape of student-athlete compensation changes.
Notre Dame finalized a partnership with SoFi Technologies. Reports indicate the agreement is worth between $18 million and $20 million. This arrangement includes a patch on all university sports uniforms and a $1.4 million annual fund intended to support student-athletes through scholarships and professional development. Notre Dame athletic director Pete Bevacqua noted that the deal aligns with their long-term commitment to the student-athlete experience.
Ohio State concurrently announced a multiyear agreement with JPMorgan Chase. While official terms remain undisclosed, reports value the deal at approximately $17 million annually. The Chase bank logo will appear on uniforms across the university’s 36 varsity sports. Athletic director Ross Bjork stated the partnership supports the department's competitive goals while respecting the traditions of the institution.
These moves follow the $2.8 billion House antitrust settlement approved last month, which allows schools to compensate players directly through licensing arrangements. As programs seek ways to fund these new requirements, the inclusion of corporate branding on jerseys has become a standard practice across the collegiate athletic landscape.