Google is ramping up marketing for its upcoming hardware event with a new teaser for the Pixel Watch 5. The company shared a short video that focuses on the silhouette of the device and confirms the official reveal will take place on August 12. This announcement follows recent teasers for the Pixel 11 Pro and the Pixel 11 Pro Fold as the company prepares to showcase its latest lineup.
The short clip takes a direct shot at competitors with bulky hardware. The narrator claims that the Pixel Watch 5 has the decency to look like a watch. This comment appears to target the design choices seen in devices like the Samsung Galaxy Watch Ultra 2 and the Apple Watch Ultra 3. Google is positioning its aesthetic as more traditional compared to the industrial look favored by other brands.
Potential buyers can prepare for the launch by tracking the countdown clocks currently active on the Google Store and Best Buy websites. Pre-orders are expected to open around the time of the event. The main presentation begins at 6:00 PM ET on August 12, following the conclusion of the online countdowns that morning.