Parks Associates: 25%+ of US Internet Households Have Gigabit Speeds, and More Than 50% Find Skinny Bundles Appealing

New research from Parks Associates shows shifts in the American broadband market. Over 25 percent of households now utilize gigabit-speed internet. Meanwhile, consumer interest in skinny bundles remains high, with more than half of households finding them attractive as they look for alternatives to traditional cable packages.

The findings highlight how connectivity is no longer enough to satisfy subscribers. Providers are turning toward value-added services like managed Wi-Fi and AI-driven security to retain customers in a competitive landscape. Data shows that 56 percent of internet households experienced service issues in the last 90 days, which indicates a significant opportunity for providers to improve their support models.

Live TV and local news continue to anchor many subscriptions, as 40 percent of pay-TV users maintain their service specifically for this content. With 91 percent of households subscribing to at least one streaming service, the pressure is on ISPs to position themselves as experience orchestrators. The industry is responding by integrating AI to monitor home networks and provide proactive assistance.

As the market reaches maturity, the focus moves from simple infrastructure to the quality of the home experience. Parks Associates is presenting these findings at upcoming industry events, including The Independent Show and the Smart Spaces event, where executives from the sector will discuss how to improve resident experiences and increase property values through new technology.