Apple raises iPhone 17 price by 10% in Japan as yen stays weak

Apple has increased the prices of the iPhone 17 and other key products in Japan. This adjustment follows the continued weakness of the Japanese yen, which is currently hovering near a four-decade low.

The entry-level iPhone 17 now starts at ¥142,800, marking a 10% increase from previous pricing. The Pro model also saw a price jump to ¥194,800. These changes extend to other hardware, including AirPods and the Apple Watch, as the tech giant reacts to unfavorable currency conditions.

Local retailers in Japan frequently face pressure to raise prices on imported goods as the local currency loses value against the dollar. Apple has not announced similar price hikes for other global markets at this time. This move comes shortly after the company adjusted prices for Macs, iPads, and the Vision Pro globally due to supply constraints in the memory chip market.

Apple representatives declined to comment on the specific pricing strategy. For now, the increased costs remain confined to the Japanese market as the yen struggles to gain stability.