Global demand for foldable smartphones is projected to increase by 20% throughout 2026. Industry reports indicate that this growth persists despite current supply chain constraints involving logic chips and higher memory costs.
Apple is entering this category for the first time with its upcoming foldable iPhone, which analysts expect will act as a major catalyst for the segment. Industry sources suggest that Apple has directed its suppliers to prepare for the production of approximately 10 million units this year.
While Samsung continues to hold a dominant position in the foldable market, the entry of new brands and a wider variety of device designs are broadening consumer interest. Market analysts highlight the fourth quarter of 2026 as the most significant period for sales, noting that the release of multiple foldable models across different brands will likely expand overall demand.
Supply chain experts note that although initial consumer feedback often points to high prices as a potential barrier, market data suggests that demand remains stable. The maturity of the technology and the increased availability of diverse foldable products are moving the category toward a more mainstream consumer base.