Samsung has announced that pre-orders for the latest Galaxy Z Series have reached a new high in Europe. The lineup, which includes the Galaxy Z Fold8 Ultra, Z Fold8, and Z Flip8, currently holds the title for the company's most successful foldable launch to date. This performance marks a 17 percent increase over previous records for the foldable category.
The specific demand for the Galaxy Z Fold8 and Z Fold8 Ultra has been particularly notable, showing a 70 percent increase compared to the previous Galaxy Z Fold7 model. Additionally, the new form factor introduced in the Galaxy Z Fold8 accounts for 40 percent of total regional pre-orders. These figures indicate a shift in consumer preference toward foldable hardware across European markets.
Prospective buyers have one final day to place orders before the official sale begins on August 7, 2026. Samsung continues to offer trade-in incentives, direct discounts for specific payment methods, and complimentary access to Google AI Pro services for new device owners.
Beyond the hardware launch, the company is highlighting its Samsung Care+ protection service. This program provides unlimited repairs for accidental damage and theft coverage. As the company prepares for the official release date, these sales metrics suggest a strong start for the product cycle.