Zagg has remained a fixture in the mobile accessory market for two decades. Starting in 2005 with its InvisibleShield screen protector, the brand grew by acquiring other companies to expand its reach. Today, consumers recognize the name on shelves in almost every major electronics retailer, whether they are looking for rugged tablet keyboards, protective cases, or portable battery banks.
The company once traded on the Nasdaq under the ticker ZAGG, keeping pace with the rapid release schedules of major manufacturers like Apple, Samsung, and Google. This public phase allowed the brand to scale its operations significantly. By bringing companies like Mophie, iFrogz, Gear4, and Halo under its umbrella, Zagg built a massive catalog that covers nearly every aspect of the modern mobile lifestyle.
Everything changed in 2021 when the accessory giant was taken private. A group led by Evercel, Inc. finalized an acquisition that pulled the company off the public stock market. This move marked a major transition for the business, shifting the oversight of its operations to a behind-the-scenes parent company. Evercel acts as a financial partner and management team rather than a direct manufacturer, allowing Zagg to maintain its existing product development and retail presence.
Despite the change in corporate ownership, the brand remains a constant for users. Evercel chose not to rebrand the company or alter the identity that shoppers recognize. Zagg continues to operate as an independent entity under its new ownership, maintaining its focus on accessories like InvisibleShield screen protectors and Mophie charging hardware. By moving away from the public market, the company can now pursue long-term strategy without the immediate pressure of quarterly earnings expectations.