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A blank white 1x1 pixel image representing a tracking probe or placeholder for the Pokemon Go tenth anniversary article.
NIANTIC5d ago

How the Pokémon Go brand has stood the test of time

Pokemon Go marks its tenth anniversary this year, offering a moment to look back at how the game changed mobile gaming. When it launched, the title merged location-based tracking with the established world of Pokemon. De

Zeraora surrounded by electrical energy in a promotional graphic for the Pokémon Go Fest 2026 event.
Jul 11, 2026

Pokémon Go A Thunderous Discovery Zeraora Special Research quest

A group of players in an Auckland park looking at their phones while participating in a Pokemon Go raid event.
Jul 9, 2026

Ten years on, the Kiwi gamers still obsessed with Pokémon Go

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