VSCO is running a new competition that brings print photography to a massive scale. The platform is looking for 50 photographers to feature on billboards across their respective home states in the United States.
This initiative serves as an open call for creators who want to see their work displayed in large format. The organizers are searching for impactful images that carry strong narratives. They encourage participants to submit a series of three to five photos rather than single shots to better convey a cohesive story.
Entrants must be at least 18 years old and reside in the United States to participate. While there are no strict requirements regarding the specific genre of photography, entrants are required to provide model releases for any images that feature people. The judges prioritize visual storytelling that causes viewers to stop and observe the scene.
Winners will see their art placed on billboards within their local areas. Beyond this display, selected images might be chosen for additional licensing, curation, or editorial features on the platform. The deadline for all submissions is September 10. The company will select and notify winners on a rolling basis, so early entry is advisable for those interested.
This move by VSCO represents a tangible effort to support the arts during a period where photographers face stiff competition from machine-generated content and the shift toward short-form video. It provides a rare chance for physical recognition of high-quality still photography.