‘Spider-Man: Brand New Day’ Sets Box Office Record With $72 Million in Previews, Beating ‘Avengers: Endgame’
The latest chapter in the Spider-Man franchise is officially setting box office records. Spider-Man: Brand New Day earned $72 million in its opening previews, a figure that surpasses the previous record holder, Avengers: Endgame, which brought in $60 million during its own preview period.
Industry analysts and studio executives expect the film to perform at an elite level through the weekend. Current projections estimate a domestic opening between $260 million and $280 million, with potential for even higher numbers depending on the final tally. International markets are expected to add another $275 million to $300 million to the global total, continuing the high commercial performance associated with the series.
The film takes place four years after the events of No Way Home. Peter Parker lives in a world where his identity is secret and he faces a new antagonist played by Sadie Sink. With Tom Holland reprising his role and the continued popularity of the character, the movie stands as one of the most anticipated releases of the year.
This performance places the movie in an exclusive group of high-grossing debuts. Only a few other projects have reached the $200 million threshold in an opening weekend, including previous entries in the Marvel cinematic catalog. The industry continues to monitor the total as the weekend progresses to see if it secures the second-highest launch of all time.