‘Spider-Man: Brand New Day’ Besting ‘No Way Home’s $50M U.S. Previews – Thursday PM Box Office
Spider-Man: Brand New Day is currently setting a new pace for theatrical releases. The film just outperformed the Thursday night preview earnings of 2021's Spider-Man: No Way Home, which recorded 50 million dollars. This milestone positions the movie as the third best preview performance for a theatrical release in United States and Canada history.
Industry tracking indicates this performance is the best for a Sony production and the highest since the pandemic began. The film benefited from a 12 noon start time today alongside advance screenings from Wednesday. With advance ticket sales hitting 80 million dollars, the expectations for the opening weekend are significant.
Projections from analysts at Greenlight Analytics and various exhibitors suggest an opening range between 260 million and 300 million dollars. The previous record for post-pandemic previews was 38.5 million dollars held by Deadpool & Wolverine. This strong start appears to be building on high audience interest, with the film currently holding a 98 percent audience score on Rotten Tomatoes.
Beyond the raw numbers, the success remains notable for its reach without the inclusion of Imax screens. As the industry watches these figures, the final tally for the full opening will provide a clearer picture of the film's total market impact. We expect final data on the opening weekend performance to arrive shortly.