Campbell's is officially entering the gluten-free market with a new version of its popular Goldfish crackers. The company announced that these cheese crackers will arrive in stores this November. The snack is made with a certified gluten-free flour blend and contains no artificial colors or preservatives. It remains priced at a suggested $4.99 per 5-ounce bag.
This decision follows years of requests from consumers through social media and direct correspondence. According to company data, roughly 30 percent of Americans actively look for gluten-free products, making this their most-requested snack option to date. The move targets a wider demographic of families seeking safe lunchbox options.
Campbell's intends for this launch to help stabilize its snack division after recent sales drops. The company faces increased competition as other major snack brands also roll out gluten-free alternatives to maintain market share. This update aims to align the product with shifting dietary preferences across the country.