Reports indicate that Apple plans to reintroduce a ceramic case finish for the Apple Watch lineup this year. Insider leaks suggest the premium option will debut alongside the expected Series 12 watches next month. This marks a return for the material after a seven-year absence from the product family.
Ceramic models were previously part of the Apple Watch Edition line, which the company discontinued in 2021. The material is known for its durability, as the casing is four times harder than stainless steel. This physical property makes the watches highly resistant to scratches and daily wear.
When these models were last available, they commanded a high price point due to the manufacturing complexity involving zirconia and alumina. Apple utilized a diamond slurry to achieve the signature finish, which offered a distinct look compared to standard aluminum or steel models.
While the company has not confirmed these details, the upcoming event in September is expected to showcase the new watch alongside other hardware updates. Industry analysts suggest the launch could include the iPhone 18 Pro and potentially a new foldable phone model.
Market data shows Apple maintains a significant lead in the global smartwatch space. The company holds a 23 percent market share, reflecting continued growth in shipments. Reintroducing a premium material like ceramic could target the high-end segment of this established user base.