Apple prepares for its September event with high expectations for a major product launch. Sources indicate that John Ternus will lead the presentation, signaling a change in executive leadership. The event is slated for Wednesday, September 9, shifting from the traditional Tuesday slot due to the Labor Day holiday.
Analysts expect the spotlight to fall on the iPhone 18 Pro and Pro Max. These models will feature the A20 Pro chipset, upgraded camera systems, and larger battery capacities. The entry-level iPhone 18 models are scheduled for release next spring.
The most anticipated hardware is the iPhone Ultra. As Apple’s first foldable device, it reportedly features a 7.8-inch display, a 5.4-inch cover screen, and a thin profile. Market reports suggest a base price around $2,500, with initial supply described as extremely limited.
Beyond smartphones, the event will likely include the Apple Watch 12 and Apple Watch Ultra 4. While specific hardware details remain sparse, expectations include a new band attachment mechanism and a ceramic case option. Additionally, new smart home hardware, such as a HomePod hub and an updated Apple TV 4K, may appear to support the company's broader AI integration efforts.