Samsung has initiated a series of summer promotions for the Galaxy Z Fold8 and Galaxy Z Fold8 Ultra. Customers buying these new foldables from Samsung.com or a Samsung Experience Store can access up to £170 in discounts at checkout. These offers remain available until August 25, 2026.

Trade-in options are also available for those looking to upgrade their hardware. Trading in a qualifying smartphone allows for values between £30 and £752 depending on the specific model and its condition. Similar trade-in incentives exist for the Galaxy Watch Ultra2 and Galaxy Watch9, providing reductions between £27 and £132. These trade-in offers for the watches conclude on August 18, 2026.

Beyond immediate price reductions, Samsung is running a 100-Day Buy and Try programme for the Galaxy Watch Ultra2 and Galaxy Watch9. Purchases made through participating retailers by September 8, 2026, qualify for this return window. If a user decides the device is not suitable, they may return it in good condition to receive a refund of the purchase price.

Bundling items can lead to further savings. Customers purchasing a Galaxy Watch Ultra2 or Galaxy Watch9 alongside an eligible smartphone, tablet, laptop, or XR device by August 18, 2026, receive a 15% discount on the watch at checkout. Samsung continues to support migration between devices through its Smart Switch tool, which handles the transfer of data without requiring extra software or cables.