BTS star V has announced a new global partnership with sportswear brand Champion. The campaign, titled True Champion, positions the singer as a face for a label focused on personal authenticity and long-term cultural influence. For V, this collaboration represents a move toward comfortable, everyday clothing that matches his off-duty aesthetic.
The singer describes his approach to fashion as instinctive. While he is a frequent presence in luxury fashion circles, he favors simple T-shirts and comfortable loungewear when at home. He notes that the brand felt like a natural fit because it aligns with his personal preference for effortless clothing that lacks pretension. He specifically highlighted a gray long-sleeve shirt with a red logo as a favorite, noting how the color adds character without needing extra detail.
The campaign imagery showcases V's interests outside of stadiums and high-production music sets. It features him playing the trumpet and surrounded by cassettes, nodding to the interest in analog culture that he explored on his 2023 EP, Layover. V notes that he prefers the personal experience of vinyl records over digital convenience, a sentiment that mirrors his preference for authentic, grounded personal style.
This partnership arrives during a year of significant output for BTS. Between a successful studio album and a global tour, the group members continue to manage individual projects that allow them to display their specific personalities. For V, working with brands like Champion is part of a broader process of learning what works for his own self-expression. He credits his time in the industry for teaching him to trust his own instincts rather than adhering to rigid style expectations.