Apple has scheduled its annual September event for next month. The lineup introduces three primary models to the market. The iPhone 18 Pro and iPhone 18 Pro Max lead the update, serving as the latest high-end options for consumers. These devices include the A20 Pro chip, camera improvements with variable aperture, and a smaller Dynamic Island design. Apple also aims to provide increased battery life on these units alongside a new C2 cellular modem.
The most notable addition to the ecosystem is the iPhone Ultra. This device marks the first foldable phone from Apple. It features a book-style design with a 7.8-inch inner display and a 5.4-inch outer screen. The device uses Touch ID for authentication and runs on the A20 Pro chip. Market reports indicate this phone is positioned at a higher price point, starting above $2,000.
The company is adjusting its release strategy this year. The standard iPhone 18 and the iPhone Air 2 are reportedly delayed until early 2027. This decision leaves the fall launch focused on the premium tier of the brand. It remains unclear if this schedule shift is a result of supply chain constraints or a change in product timing. Users should expect a focus on high-performance features for the upcoming September hardware release.