Samsung Galaxy Unpacked 2026 live updates: Galaxy Z Fold 8, Z Flip 8, Galaxy Watch 9, Ultra 2 and more new hardware unveiled
Samsung hosted its Galaxy Unpacked event in London today to unveil the newest additions to its hardware lineup. The event featured the debut of the Galaxy Z Fold 8 and Z Flip 8, marking a shift in the company's foldable strategy. Samsung focused on hardware design changes, with reports noting potential adjustments to the dimensions of the new foldables to keep pace with market competition.
Alongside the new smartphones, Samsung introduced the Galaxy Watch 9 and the Galaxy Watch Ultra 2. These wearables arrive with updated designs and internal components aimed at improved battery life for 24-hour health and sleep tracking. CEO TM Roh emphasized the integration of AI as a standard infrastructure for their devices, noting that Galaxy AI will reach 800 million devices by the end of the year.
Industry analysts have noted that prices for this hardware cycle are likely to increase. Memory and storage constraints driven by high demand for AI chips have impacted production costs for many major electronics manufacturers. Samsung is positioning these devices as core components of a more connected daily experience for users.
The event also served as a stage for discussing Samsung's direction in mobile connectivity. With the rise of foldable technology and the integration of AI across product categories, the company is looking to maintain its market share against rivals. Observers are also watching for future developments regarding Samsung's work in augmented reality, as the company explores how different form factors interact with these new software tools.