Orange Belgium is shifting its home internet strategy. The company is reintroducing its connectivity products under the new Livebox signature, paired with the ON customer service promise. This change aims to clarify offerings while maintaining the current pricing and speed structures for all subscribers.
Modern households demand more than basic connectivity. Orange Belgium identified that customers prioritize stable Wi-Fi coverage across every room and reliable technical support. The Livebox hardware serves as a central hub for this high-performance experience, supporting heavy demands like video streaming, gaming, and multiple smart home devices.
Beyond technical performance, the initiative emphasizes environmental responsibility. The company designed the Livebox to be more sustainable by extending the lifecycle of the hardware and reducing electronic waste. This approach aligns with a broader industry shift toward circular economy practices in consumer technology.
Christophe Dujardin, Chief Consumer Officer at Orange Belgium, stated that the move is about making choices easier and more intuitive for the user. By combining the new brand identity with the ON promise, the company intends to simplify how customers interact with their home internet services while ensuring support is available when needed.