Kingston business owner David Dossett is changing how people interact with local retail and tourism. By integrating a Canadian augmented reality platform called Augify into his galleries at Martello Alley and Martello on Brock, he offers customers a way to bridge the gap between physical items and digital content.
Visitors can scan images using the free app to trigger animations, play videos, or access additional product information. This approach gives small businesses a method to create memorable experiences without the need for large marketing budgets. Instead of just viewing a static painting, patrons can watch artwork move or hear musicians perform directly from a CD cover.
The potential for this technology extends far beyond simple retail applications. Museums can use it to add layers of historical narration to artifacts, while tourism groups can provide interactive storytelling at local landmarks. Restaurants and farms are also finding value in the platform to showcase their products through immersive digital overlays.
Dossett plans to share these findings at the upcoming Canadian Museum Marketing Conference in Ottawa this October. His presentation focuses on how such tools help cultural organizations increase visitor engagement. He views the technology as a practical step forward for local industries looking to provide more depth to their customer base.